SEO stands for Search Engine Optimization, which is the process of optimizing a website or web content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic, or non-paid, traffic to a website, which can result in higher visibility, more targeted traffic, and ultimately, more conversions or sales.
What Is SEO
SEO involves various techniques, including keyword research, on-page optimization, technical SEO, content creation, link building, and user experience (UX) optimization. These techniques are aimed at making a website more relevant, authoritative, and user-friendly in the eyes of search engines, such as Google, Bing, and Yahoo, which in turn can result in higher rankings on SERPs.
What Is SEO
SEO is an ongoing process that requires continuous monitoring, analysis, and optimization to keep up with search engine algorithm updates and changing user behaviors. It is a critical component of digital marketing and is often used in conjunction with other marketing strategies to drive targeted organic traffic to a website and achieve online business goals.
